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Carlo Abarth founded his own racing company in 1949 and in order to generate revenue to support his racing, Abarth began to develop and market tuning accessories.

The modification of production cars really took off in the mid 1950's when Abarth brought out his version of the Fiat 600, see picture above.

In 1971 Abarth was taken over by Fiat. They continued to develop the sporting variants of Fiat's and Lancia's for many years, and the name was used on such successful cars as the 124 and 131 rally cars. On the road cars the Abarth badge was used sparingly to denote the high performance versions, the last car badged as such being the Strada/Ritmo 130TC.

Into the 90's and the millenium, the Abarth name continued on the optional bodykits available from Fiat. The new Stilo Abarth saw the name being used on a production model again.

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